Board Members - How Much Money Should Boards Expect Their Members Give to Their Nonprofits?

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As a advisor to small and mid-sized nonprofits, I have frequently been asked to join boards of directors. (Of course, I would never agree to serve on a board of an club where I am a paid consultant.) When opportunities do appear, I will meet with appropriate board and staff of a nonprofit to discuss them. One of the first questions I ask is "How much money do you expect your board members to donate each year?"

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Occasionally, board presidents will respond directly by naming a specific minimum whole board members are unbelievable to give. Sometimes they will make a commentary like "We expect our board to donate agreeing to their means." Most often, I hear "Oh, we don't really talk about that but we are clear about how we expect all members to commit principal time and talent."

Time and talent are important. However, since a major accountability of all board members is raise money, giving money is critically important. One of the basic system of fundraising is first give and then ask others to give. It is not realistic to expect anyone, either a friend, a family member, a business or a foundation, to give money to an club that you as a board member don't sustain financially first.

Having worked most of my life with smaller community-based and faith-based nonprofits, I understand that the giving ability of their board members is far less than a board member at Harvard University or the Boston Symphony Orchestra. I also know that these smaller boards have members of greatly varying means. A gift from one member is a larger stretch than a ,000 gift from another. How then can the board compose its giving policy to comprise everybody and embarrass no one (and make it easier for possible board members to decide if they want to join)?

The best respond I have heard to this quiz, comes from Andy Robinson. He is a trainer, author and advisor who has been raising money for communal turn since 1980. We were at a resource amelioration seminar together in Denver when this quiz, of board giving arose. Let me paraphrase his response: all board members should make their financial gift to a nonprofit on whose board they serve be the second or third top donation they give to charity. Why didn't he say the highest? When asked this, he replied that most people give their top gifts to their religious affiliation and he doesn't propose interfering with this.

Creating a board giving policy based on Andy's idea will not only help you attract new members, it will expound for your existing members what giving expectations are. It is also an equitable policy which does not differentiate in the middle of those of means and those whose finances are less. Such a board values the gift as much as the ,000 because these gifts are principal to the giver.

I like this tasteless sense coming to board giving. It provides members with a clear expectation, makes it easier to reach the goal of 100% board giving, and is beneficial when recruiting new members. If possible members are willing to give time and talent to an club but not donate money, propose this idea. propose they not join the board of directors now but use their time and talent by serving on a committee. If the committee work is sufficient and the volunteers enjoy the people, you may find them willing to donate money as they get more involved.

© 2010 Jane B. Ford, M.Ed.

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