Saturday, July 14, 2012

Fundraising - Car Raffle Tips

Vehicle Donations - Fundraising - Car Raffle Tips
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Putting together a car raffle is not as hard as you think. The key ingredient is having a large group of marker sellers who market the raffle chances to the normal public. Everything besides marker sales can be handled by just a few people.

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Get organized

Divide the main tasks and focus on three areas: design, product, and marketing.

Design your raffle colse to a desirable car or Suv as the main prize. Include a cash equivalent selection for citizen who don't want the vehicle. Offer several smaller cash prizes to growth interest.

Product should be very desirable with a considerable status quotient. Think dream car, not transportation. The other part of the product equation is a clear statement of specific benefits the funds raised by the raffle will produce.

Marketing is key to your success. Your press publish should sell the human interest story behind the raffle, not focus on just the prize. What's the money raised going to do? Sales flyers should Include a color photo of the car and bullet points of features and secondary prizes.

Select a desirable car

You want to offer a car that's very desirable such as a Lexus or Mercedes. Raffling off a cheap car is as a matter of fact more difficult then doing one with a luxury model. Why? Because citizen dream about owning one, so you're selling a piece of the dream.

Partner with car dealer

Approach the boss of a local car dealer with a win/win offer. You get a good deal on the vehicle, say 25% off list. They get free publicity while still turning a small profit after all the dealer sales incentives are factored in.

Leverage their status by listing them on your raffle sales materials, request if their existing buyer base could be mailed a raffle offer letter, or perhaps even retention your prize drawing in their showroom.

Offer added prizes

Include multiple prizes besides the grand prize. They can be cash awards, buyer electronics items, gift certificates, vacation getaways, etc. The key is to broaden the motion of your prize package and growth the perceived occasion of winning something.

Do the math

Number of tickets offered times marker price equals three times car cost. Why? Because you want to make 50% profit, you might not sell all your raffle chances, you'll need to cover added expenses, and you'll need to payout your supplemental cash prizes.

For example, when raffling a luxury car that costs ,000 you want to gross at least 0,000, if not 0,000. Setting aside ,000 of the gross to cover all other costs and prizes, you would still raise ,000 even if you only sold two thirds of the tickets.

Price tickets to sell

Lower cost tickets will as a matter of fact outsell higher-priced ones because they are more affordable to a wider slice of your target market. You don't want the chances to be priced too low though as that will as a matter of fact lessen total revenue.

A happy medium is usually the to range, depending on the vehicle's price range.

Ticket sales tips

With raffles, you have to sell tickets in large volumes and that means going where citizen are. Get permission and setup sales tables surface high-traffic sell locations such as grocery stores, book stores, home revision stores, mass merchants, and anywhere else where there are a lot of citizen there to spend money.

Use large signs in front of and behind your tables that clearly explicate why you are raising funds. Sales signs should say things like "Win a new Mercedes!" or "Imagine winning a new Lexus!" and not "Car Raffle - ."

Obviously, you still want each of your sellers to target family, friends, neighbors and co-workers with a considered crafted sales script that assumes they want to purchase tickets and it's just a query of how many. For more tips, read my article on selling raffle tickets.

Prize drawing

The car dealer's showroom is a great place to hold your prize drawing. Make it as much of an event as inherent by together with a live radio middle point broadcast. Use a local celebrity to draw the winning ticket. Take lots of pictures and get your event in the papers the next day.

Summary

You can do this. The key is marketing your tickets to thousands and thousands of people. Go where they are already shopping. Make them an consuming offer on a occasion to win the car of their dreams.

Repeat sales process every weekend until all tickets are sold. Your prize drawing should be fun event even without someone winning a new car. Include good food, music, radio middle point live broadcast, and local celebrities as devotee of ceremonies. And above all, have fun!

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